About Us
35 years with you

In Sonora Opatija you will find a large selection of silver jewelry of excellent quality and price. We try to satisfy our customers with different designs and types of silver jewelry in combination with mother-of-pearl, pearls, coral, zircons and various semi-precious stones.
We started making jewelry in 1990 by grinding shells and adding amethyst, turquoise, malachite, onyx and other stones to them, making earrings, bracelets, pendants, necklaces and watches. After that, we only expanded our offer with new designs and new types of materials.
We started modestly, as a couple of young students, doing everything with our own hands, creating and learning, dedicated to the job. Our business grew, expanded organically and contracted when we felt the need to focus on quality and focused presentation. We never wanted to lose personal contact in sales and production, and we tried to highlight our uniqueness and connection with the quality of the selection. Marketing and advertising are not for us, our strength is that we like jewelry to speak for itself and we rely on the power of quality and fair pricing. We continue to be thrilled to create something new and special and see the reactions of satisfied customers.
Over time, in addition to our own production, we began to design jewelry that is made for us all over the world. Having learned about the different traditions of making silver jewelry, we select the most attractive pieces produced all over the world that complete the selection of silver jewelry that you can find in our store in Opatija. Thanks to our many years of experience and personal knowledge of numerous excellent manufacturers, we present our customers with a top selection at good prices.
Why the name Sonora? Sonora is the name of the desert on the border of the southwestern United States and northern Mexico and is an area of spectacular natural scenery and home to the original Native Americans who traditionally make beautiful silver jewelry. Our fascination with the beauty of this jewelry, the story behind this special jewelry, and the desert landscape was the inspiration for our name. In addition, the first haliotis shells that we polished and processed came from Californian waters, so it was justified to name our initial production of shell jewelry in a city on the coast after – a desert. We love jewelry with a story, special and distinctive pieces, but we also offer jewelry for all tastes.
We will strive to make your e-commerce shopping experience as pleasant as shopping in our store and to provide you with personal service because our offer is very flexible.
We hope that you will find just the right piece of silver jewelry in Sonora that will make you or a loved one happy.
We are happy to have numerous customers in Croatia and abroad who return to us for years because they are satisfied with the pieces of jewelry they have purchased from us and because they find something new and interesting in our offer again. We are proud that with our jewelry we are a part of many happy memories and gifts for your loved ones.
Experience the beauty and craftsmanship of making silver jewelry in an atmosphere that reflects the elegance of our brand. Discover exclusive and unique creations that are only available in our store in Opatija.
At Sonora, we believe in an honest approach to every aspect of our business – whether it is the quality of the jewelry, its price, the way the jewelry is presented or respecting the wishes of our customers. We and our hardworking employees strive to provide you with an exceptional shopping experience in a pleasant atmosphere with a view of the Kvarner Bay.









